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The Rise of Complementary and Alternative Medicine (Infographic)

Global Complementary And Alternative Medicine Market Projected to Reach USD 192.41 Billion by 2028, Growing at a CAGR of 12.1%
  • The market size of the global alternative medicine is expected to reach $296.3 billion by 2027.
  • Worldwide, the Ayurveda market size alone is expected to hit $14.9 billion by 2027.
  • Europe emerged as the most significant global complementary and alternative medicine market, with a 26.72% market revenue share in 2022.
  • Individual’s using complementary and alternative medicine primarily belong to the 30-60 age group, accounting for nearly 2/3rd of the total population.
  • The mind healing segment is expected to register the highest CAGR of 25.61% in the complementary and alternative medicine market.


  • Rising consumer preference for natural & organic products
  • Advancements in CAM therapies
  • Growing global awareness 
  • Significant regulatory reforms
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