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Global Ayurveda Market Size & Trends (Infographic)

​​The Global Ayurvedic market size is projected to reach USD 16230 million by 2028, from USD 7273.3 million in 2021, at a CAGR of 12.0% during 2022-2028.
​​India is the largest Ayurvedic market with about 80% market share. The Middle East is second with 5% market share.

Key Market Drivers:

  • Increasing cost of conventional medical care 
  • Growing demand for natural and organic products
  • Rising prevalence of chronic diseases 
  • Increased awareness of the ayurvedic products’ benefits. 
  • Expanding medical tourism

Key Market Constraints / Barriers:

  • Lack of optimal treatments
  • Lack of a killer instinct in the ayurveda business
  • Severe regulations

The ayurvedic products market in Europe is expected to grow at the second highest CAGR during the forecast period after Asia.

Ayurvedic products are available in a variety of forms, including capsules, tablets, liquids, creams, and ointments. They can be purchased online, in health food stores, and in some pharmacies.


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